“We’re not the consumer…”
Working in marketing, this caveat is commonly overheard in boardrooms and research facilities. It’s typically attached to a personal critique about a new offering – an easy way to make … Continue reading
De-Fictionalizing The Future of Brands
Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading
Excerpts & Excuses
Here we are again. Beginning a post with an acknowledgement of inactivity. Happy 2015. Happy February. Whoa, February. Despite the lack of action around here I actually have been doing some extra-curricular writing … Continue reading
The Return on Empathy (ROE)
I was doing some file clean-up recently and dug up this presentation I gave last year. It compiles a lot of my high-level thinking on the power of empathy in a business … Continue reading
Infectious Ideas
I had the opportunity to attend Contagious Now/Next/Why NY yesterday with some fun clients of ours. Haven’t had a chance to get to as many of these events in recent years, so … Continue reading
The Onion’s 13 best ever marketing & advertising headlines
If there’s anyone who takes headlines as seriously as advertisers do, it’s The Onion. An episode of This American Life a few years back offers a fantastic glimpse behind the … Continue reading
Twitter/ long on live
There’s a massive sell-off happening following Twitter’s quarterly results announcement yesterday. In my view, this is just another example of the market’s short-sightedness. With the coming Winter Olympics and more … Continue reading
The Brand Innovation 2×2
Here’s a quick 2 by 2 I built to help kick off client engagements and hyper-simplify our philosophy on brand work. If you’re a brand owner today it’s a good … Continue reading
HER NATURE HIS NURTURE 